PRIMARK U P C Y C L E
Making shoes by garment appropriation in order to improve the reputation of a brand.
In the media the increasing amount of used cloth waste is known as "The Primark® Effect". This is a proposal for a Capsule Collection designed and manufactured by Primark™ using their own dismissed or now obsolete accessories (ties, belts...) as material. The result would be a colorful range of unique pairs targeted to their young middle-class female customer. In the prototype the ties used are reflecting the company's corporate colours along with the specially made sole and packaging printed in the pattern composed by P R I M A R K®'s logo letters.
![Sketchbook work around Ready Made Art and tie upcycling in footwear](https://freight.cargo.site/t/original/i/2de61568b1547c765b42e9e53b9332db3584430e6a63993e149673f550c67a34/sketchPrimark2_o.jpg)
![Development Page with the works of Jaime Hayón and Isa Genzken](https://freight.cargo.site/t/original/i/f02c59ba428d6e38f45d3cb0598ed63c4953f02017521e1922eb8eee198c73df/developPrimark_o.jpg)
![3D experimentation](https://freight.cargo.site/t/original/i/3861f6f4924941eb3d3dc55e5bcd665061333d8801755af86b45e2bac3807fca/sketchPrimark223_o.jpg)
![Mood Board](https://freight.cargo.site/t/original/i/c371946055d2f155dad040eddf63543c2a9c6950c144ec7b14ec7badadee80e4/moodprimarkBO2bis_o.jpg)
![Designs Presentation Page](https://freight.cargo.site/t/original/i/5050fd2d3f796ec745f8a3dab98dc6b416372ac81c0b6198530ad0c8cc34e7b6/3-6bis_o.jpg)
![Upcycled Belts Mule Design Presentation Page](https://freight.cargo.site/t/original/i/49a540e3302de63e079e0a35b802c83f4f2ff16d454c08a2ebfcea2c45e9bd5c/3-6bis2_o.jpg)
![Upcycled Bow Tie Slingback Design Presentation Page](https://freight.cargo.site/t/original/i/c505b2bfc8293043bf99189260ebcc6c636a3c0acc4bc9e462fb2d4af85f6d87/3-6bis3_o.jpg)
![Upcycled Tie Wedge Design Presentation Page](https://freight.cargo.site/t/original/i/f5c8686de88cd62053b4693ac9b95261a93c263ed6233ce2e187e43f05f4bf13/3-6bis4_o.jpg)
![Campaign](https://freight.cargo.site/t/original/i/753f4c87e00128f29e27fe9de21b88548f649555ce52fe5728701218e278d3ff/3682892402_3fec3b93aa_oPRIMARKbis_o.jpg)